SL

St. Liodaki Pharmacy / Best Pharmacy

Best Pharmacy (St

Pharmaceutical Health
The challenge

Inside Best Pharmacy

Best Pharmacy (St. Liodaki Pharmacy & Partners Co) is a Greek pharmacy group with more than fifty years of experience in pharmaceutical, health, and beauty products and in pharmaceutical consulting services. The operation runs across a physical retail store and a high-volume e-shop, with the model that defines what serious modern pharmacy retail actually looks like: the inventory has to be identical on either side of the counter, the regulatory layer has to close on every transaction in real time whether the customer is at the till or on the website, the fulfilment surface has to handle both walk-in collection and online-to-doorstep delivery, and the customer experience has to be consistent across channels. Engagements of this shape, where regulated pharmacy retail meets a deep integration surface across POS, e-commerce, warehouse, and 3PL logistics, are exactly what Existanze's implementation practice is built for. Our methodology rests on fifteen years of systems-integration work, our proprietary EXN Middleware platform, a canonical data model honed across 90+ production integrations, and a portfolio of Odoo modules we author and maintain in-house. Best Pharmacy chose Existanze, and the relationship is one of our top-five continuously-engaged accounts.

What we did

Hybrid pharmacy retail on Odoo with WMS micropicking and full 3PL integration

Best Pharmacy runs on Odoo across Sales, Inventory, Purchase, Point of Sale, Website, and Accounting. The Magento storefront is wired bidirectionally into Odoo through EXN Middleware, so the e-shop catalogue, orders, customer records, stock, and the multiple storefront payment methods Magento exposes move on the same canonical data model as the in-store and back-office surface, with every storefront payment method mapped tightly into Odoo's default payment handling. Accounting sits on our EXN Greek Localization and EXN AADE MyData modules so every transaction reconciles to AADE in real time. POS sits on our EXN EFT/POS module, which integrates the card terminal directly into the register so the payment, the receipt, and the inventory move close together at the moment of sale rather than reconciling overnight.

The fulfilment side is the engagement's distinctive piece, and EXN Middleware is the orchestration layer underneath it. Best Pharmacy operates a hybrid fulfilment model where Magento-originated online orders flow into Odoo and split across two routes: some are picked from local inventory inside the in-house warehouse, and others move through a third-party 3PL network. We built the platform to handle both routes inside the same Odoo data model. Odoo WMS runs the local-inventory and e-shop micropicking flow, with stock visibility, picking lists, and pick-pack-and-ship operations carried directly inside the ERP for the orders the in-house team fulfils. EXN Middleware then carries a full bidirectional integration to Logika, the leading e-commerce 3PL logistics provider in Greece, for everything that fulfils through the third-party network: order injection, stock synchronisation, status updates, returns, and invoice reconciliation, all flowing in real time on the same canonical data model. The result is a single fulfilment cockpit that decides per order which route it follows, with stock, status, and customer-facing visibility consistent across both routes.

Multi-carrier outbound shipping closes the loop on the local-fulfilment side via our EXN Courier service, so a parcel can leave the in-house warehouse on whichever carrier the rate sheet, the SLA, and the destination call for, with real-time traceability across every supported courier, Cash-on-Delivery handling, and post-delivery consolidation flowing back into Odoo on every parcel. The cross-channel data model keeps the physical store, the e-shop, the warehouse, and the 3PL surface aligned in real time, so a sale at the till, an online order routed to local pick, and an online order routed to 3PL all resolve against the same stock and the same customer record.

#connectingdots

One canonical data model. 90+ production integrations. Fifteen years of practice.

We use Odoo as the delivery surface for systems integration work that operates one level above any single ERP.

The build, on one page

What's underneath

EXN products

Our proprietary IP in production

  • EXN Greek Localization
  • EXN AADE MyData
  • EXN Middleware
  • EXN Courier
  • EXN EFT/POS
The outcome

A flagship Greek pharmacy retail reference on Odoo

The Best Pharmacy engagement is one of our strongest references for hybrid Greek pharmacy retail on Odoo. A regulated pharmacy operator running on a single Odoo platform across an in-store register, an in-house e-shop micropicking warehouse, a third-party 3PL fulfilment network, and a unified Greek regulatory backbone is the shape modern Greek pharmacy retail actually demands. Beyond the initial implementation, the platform has continued to evolve through successive e-commerce upgrades and a maintained courier-and-3PL surface, year on year, on the same data model.

We are systems-integration experts and long-term Odoo partners. We use Odoo as the key business framework for our systems deployability and integration work, providing businesses with a holistic environment to achieve across the board organization transparency. Best Pharmacy is the proof at scale: a fifty-year regulated pharmacy operator, a continuously-evolving multi-year engagement, a hybrid fulfilment model on one platform, and a Greek regulatory layer built into every transaction.

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